Next Generation Web Polls based on
Internet’s most powerful online polling
platform
January 23, 2008 -- Vizu Corporation
(www.Vizu.com), the Internet’s first self-serve market research network, today
introduced Power Polls, the latest
way for websites to engage visitors and learn from them.
The Power Polls robust
product suite consists of four integrated polling applications: Demographic
Polls, My Polls, Content Polls, and Research Polls. To use Power
Polls, websites create one “Poll Zone” and select 1-4 types of remotely
controlled polls to appear in that zone. These polls fulfill a number of important functions for web publishers:
• Understand visitor
demographics. Demographic Polls
automatically characterize a website’s audience and deliver a dashboard view of
who is visiting the site based on the most valuable demographic measures. Great for improving content relevance and
selling advertising.
• Collect visitor
feedback. For websites that regularly poll their audiences, My Polls is the
easiest solution available. Instead of
pasting code for each new poll, My Polls enables publishers to create one
customized “Poll Zone,” then remotely rotate content as needed.
• Provide fresh
content. For publishers who are
looking to increase return visits and reader engagement, but don’t want to
create their own web polls, Content Polls will automatically serve relevant,
professionally produced polls to their sites.
• Monetize websites. Web publishers can make money by hosting 3rd
party Research Polls which engage readers, but don’t take them off the website
like ads do.
“The data from the thousands
of websites using Vizu polls showed us that many websites are using web polls
for similar purposes. With Power Polls,
we automate many of those activities for our users to save them time and share
best practices,” said Dan Beltramo, CEO of Vizu. “Our goal with Power Polls is to make web
polling as engaging and easy as possible.”
Power Polls adds
interactivity and provides an opportunity for two-way dialogue on
websites. The polls do not require site
visitors to leave the participating web site in order to complete their
polls. Web publishers have direct access
to the metric data that is collected by the Demographic Polls and to the entire
library of custom My Polls that they have created.
Here’s what prominent users
have to say about Vizu Power Polls:
“The data gathered from
Vizu’s Demographic Polls helps us understand Salon.com’s visitors better and
deliver more value to our advertisers. By using Vizu, we are able to quantify the demographic profiles of the
various sections of our site so our advertisers more effectively reach their
target audiences.”
-- Chris Neimeth, CEO, Salon
"Vizu’s Power Polls
provide an excellent interactive feature where my readers can express and
compare opinions. They love it and when it was taken off for a redesign, they
complained. Vizu Power Polls are reliable and very easy to use. I’ve never had to do a thing since I put the
code on my site months ago."
-- John C. Dvorak, writer
for PC Magazine, MarketWatch, and Dvorak.Org.
“At OKCupid.com, the consumer experience is
our top priority and we are always looking for new ways to engage our
users. Vizu’s fully customizable web
polls blend seamlessly into our site and give our users entertaining content
while also helping us generate revenue and grow as a business.”
-- Sam Yagan, CEO, OkCupid
Power Polls is currently
available for free during a limited trial basis.