Vizuble

ESPN Body Issue May Rival SI Swimsuit Issue

While Sports Illustrated features models in skimpy swimsuits once a year, ESPN's Body Issue goes the full monty and features photos of naked famous athletes.

The ESPN photos are not as sexy as the SI photos, but the real question is which magazine will sell more copies.  Here again, ESPN comes up short.  According to a recent online survey on Vizu's Power Polls network, three people think that ESPN's Body Issue will not catch SI's Swimsuit edition circulation for every two who do.

ESPN Body Issue Not So Sexy

ESPN's Body Issue features numerous shots of naked athletes.  ESPN is so proud of the issue, that they made six different covers, each featuring a different nude athlete.  The nude cover photos include Serena Williams, Adrian Peterson, Gina Carano, Dwight Howard, Claire Bevilacqua, and Sarah Reinertsen.

ESPN's Body Issue is clearly taking a page out of the Sports Illustrated Swimsuit Issue playbook, but to the extent that sex sells, ESPN's Body Issue does not seem to make the grade.  Three times more people think that the Sports Illustrated Swimsuit Issue's pictures are sexier than those in the Body Issue according to a recent public opinion survey run on Vizu's Power Polls network.