Online video advertising will be one of the bright spots in an otherwise glum advertising market in 2009 because it works and shows measurable results. While other forms of online advertising can also be very effective, video ads drive very strong brand lift relatively consistently.
January 07, 2009
January 05, 2009
December 25, 2008
October 03, 2008
May 12, 2008
Vanna Bonta Has Novel-istic Fashion Style
Vanna Bonta, author of the Flight cosmic heroine
with no belly button, made an appearance at NASA to support "Yuri's Night" space
rave and talked about smart fashion of the future.
Despite Vanna's confession that she is fashion-challenged and uses paper clips as hair barrettes, nearly 50% of respondents to a recent public opinion poll on the Vizu Answers online research network thought the adventuresome novelist is Geek Chic, with another 21% weighing in on Novelistic Couture.
What's a person to do when exploring the urban universe without much time to fuss with a lot of fashion froo froo? Functional multitasking fashion, such as Vanna's shoe invention of flats that eject heels, may be the new util-lit-hairian trend -- whether orbiting planets or urban metropoplexes ... or floating with a honey in a zero gravity 2suit.
Related Article: Vanna Bonta and the Future of Fashion
May 08, 2008
A Favorite Mexican Food?
Most Mexican food is made out of the same ingredients. What's a taco? Tortilla with meat, beans, rice, cheese, maybe salsa and guacamole. What's a burrito? What's an enchilada? You get my point. It's all just a matter of packaging. Don't get me wrong, it's all great, and I myself am particularly fond of the burrito. However, this presents its own curiosity to me, as I generally prefer burritos, I imagine that most people have a favorite. Vizu set out to discover if there is a majority favorite amongst the many different combinations of these tasty ingredients.
In an online market research poll, Vizu discovered that preferences are pretty much even across the board. Tacos are technically the winner with the majority vote of 24.4%.
April 08, 2008
iPod and iPhone Sales Slowing in 2008?
An article in Forbes magazine April 7, 2008 gave an interesting perspective on Apple iPhone and iPod 2008 consumer buying trends and outlooks.
While investors may have high hopes, consumers seem to have done most of their intended Apple spending in the first quarter of 2008, with few plans to continue into the rest of the year.
WR Hambrecht conducted a Vizu online market research study on March 26 to determine iPod and iPhone buying trends.
Results pointed to “not surprisingly, weak consumer buying trends” for those products, partly because many had already purchased them in the first calendar quarter of the year. Unless product prices drop or new functionality becomes available, the survey indicated that buying trends would likely decline into the second calendar quarter and remain slow throughout the year.
January 24, 2008
Vizu Introduces Power Polls
Next Generation Web Polls based on
Internet’s most powerful online polling
platform
San
Francisco, CA
(PRWEB)
January 23, 2008 -- Vizu Corporation
(www.Vizu.com), the Internet’s first self-serve market research network, today
introduced Power Polls, the latest
way for websites to engage visitors and learn from them.
• Understand visitor
demographics. Demographic Polls
automatically characterize a website’s audience and deliver a dashboard view of
who is visiting the site based on the most valuable demographic measures. Great for improving content relevance and
selling advertising.
• Collect visitor
feedback. For websites that regularly poll their audiences, My Polls is the
easiest solution available. Instead of
pasting code for each new poll, My Polls enables publishers to create one
customized “Poll Zone,” then remotely rotate content as needed.
• Provide fresh
content. For publishers who are
looking to increase return visits and reader engagement, but don’t want to
create their own web polls, Content Polls will automatically serve relevant,
professionally produced polls to their sites.
• Monetize websites. Web publishers can make money by hosting 3rd
party Research Polls which engage readers, but don’t take them off the website
like ads do.
Power Polls adds
interactivity and provides an opportunity for two-way dialogue on
websites. The polls do not require site
visitors to leave the participating web site in order to complete their
polls. Web publishers have direct access
to the metric data that is collected by the Demographic Polls and to the entire
library of custom My Polls that they have created.
Here’s what prominent users
have to say about Vizu Power Polls:
“The data gathered from
Vizu’s Demographic Polls helps us understand Salon.com’s visitors better and
deliver more value to our advertisers. By using Vizu, we are able to quantify the demographic profiles of the
various sections of our site so our advertisers more effectively reach their
target audiences.”
-- Chris Neimeth, CEO, Salon
"Vizu’s Power Polls
provide an excellent interactive feature where my readers can express and
compare opinions. They love it and when it was taken off for a redesign, they
complained. Vizu Power Polls are reliable and very easy to use. I’ve never had to do a thing since I put the
code on my site months ago."
-- John C. Dvorak, writer
for PC Magazine, MarketWatch, and Dvorak.Org.
“At OKCupid.com, the consumer experience is
our top priority and we are always looking for new ways to engage our
users. Vizu’s fully customizable web
polls blend seamlessly into our site and give our users entertaining content
while also helping us generate revenue and grow as a business.”
-- Sam Yagan, CEO, OkCupid
Power Polls is currently
available for free during a limited trial basis.
About Vizu
Vizu is the Internet’s first
self-serve market
research network. The company
combines an easy-to-use polling platform with a diverse network of websites to
enable fast, affordable market research. Vizu also provides interactive content for websites through its web polls and Power Polls widgets.
Vizu users include Glamour, Orbitz, Sephora, Jobster, Popstar! Magazine, Cozi,
Second Life, TeeBeeDee, TripWiser and is the polling partner for all Wetpaint
Wikis.
Headquartered in San Francisco, California,
the company is privately held with funding from Draper Fisher Jurvetson, Bill
Hambrecht, Esther Dyson and Ron Conway. To learn more about Vizu, please visit
www.Vizu.com.
January 02, 2008
Fast Food Chains
It was a pretty close race, but McDonald's is ahead by a smidge.
Fast Food chains were compared on Vizu's online market research network, and McDonald's won the popular vote by only a 5.8% margin with 24% of the votes. "Other" was the second most selected response with 18.2% of the votes - since the poll was conducted globally, all possible fast food chains could not be included in the poll responses, hence a large "other" response.
In neck and neck with each other were Wendy's (15%) and Burger King (14%) with Taco Bell not too far behind (11%).
