Vizu Launches Ad Catalyst Online Brand Advertising Measurement System
Ad
Catalyst heralds a new era for real-time online brand advertising
metrics; Additional investment from Greycroft Partners and Draper
Fisher Jurvetson to fund growth in online brand measurement
SAN FRANCISCO, CA (Sept. 30, 2008)
– Vizu Corporation today released Ad Catalyst, an online brand
advertising measurement system that finally brings a relevant brand
campaign performance metric to publishers, agencies and advertisers.
The
Vizu Ad Catalyst real-time brand advertising measurement system is
currently used every day to track brand ad effectiveness for numerous
clients including leading publishers, digital agencies, and
high-profile consumer brands.
Ad Catalyst provides a
rich set of brand advertising data that measures advertising induced
changes in key customer perceptions and intentions. This data is
delivered through a sophisticated, easy to use dashboard in real-time.
As a result, marketers can reliably and regularly measure
return-on-investment for online brand advertising campaigns for the
first time.
In one of the most ambitious applications
of Ad Catalyst, Vizu is collaborating with leading online ad network
and technology provider Collective Media to give clients broad insights
into their online brand advertising investments.
"Given
our focus and attention on brand advertisers it's imperative for
Collective Media to provide ad effectiveness metrics beyond impressions
and clicks," said Joe Apprendi, CEO of Collective Media. "Vizu not only
provides the kind of intelligence and measurement reporting that brand
advertisers expect, they deliver the results in near real-time."
Vizu
measures the performance of online brand advertising campaigns, using
brand lift as the metric rather than click-through rates which are
generally inappropriate for brand building campaigns. This brand focus
separates Ad Catalyst from other online advertisement measurement
technologies with roots in direct response advertising.
"Every
form of media struggles to find a relevant, day-to-day measurement
system for brand advertisers. Vizu has cracked the code for digital
media," Alan Patricof, founder and managing director of Greycroft.
"We're excited to be working with the Vizu team and look forward to
continuing the initial momentum we've seen with Ad Catalyst."
Major
online publishers and networks typically use Ad Catalyst to drive sales
by attracting and retaining brand advertisers with relevant performance
metrics, best practices and norms. Agencies use Ad Catalyst to make
their media buying as efficient and effective as possible for their
clients and to provide advertising return-on-investment analysis.
When
used across ad campaigns on a regular basis, Ad Catalyst provides
publishers and digital agencies with a unique way to understand
important trends that allow them to improve their ad product offerings,
packaging and media buying.
"Ad Catalyst
significantly advances online advertising measurement in a scalable way
- the result of our work with leading publishers and advertisers," said
Dan Beltramo, co-founder and CEO of Vizu. "Our focus on online brand
advertising effectiveness gives advertisers the confidence to spend
their marketing dollars online."
Ad Catalyst is available now and is sold on a per-campaign or subscription basis.
About Vizu
Vizu is the leading online brand advertising measurement system. Our Ad
Catalyst real-time measurement infrastructure for assessing ad campaign
effectiveness provides powerful benefits for publishers and
advertisers. Through the use of Ad Catalyst, our clients gain
actionable brand lift data on their online advertising campaigns,
giving them a powerful advertising ROI metric. Vizu is a privately-held
company based in San Francisco, CA, with backing from leading venture
capital firms Draper Fisher Jurvetson and Greycroft Partners. For more
information visit: www.vizu.com - Advertise With confidence.
