Market Research Daily

iPod and iPhone Sales Slowing in 2008?

An article in Forbes magazine April 7, 2008 gave an interesting perspective on Apple iPhone and iPod 2008 consumer buying trends and outlooks. 

While investors may have high hopes, consumers seem to have done most of their intended Apple spending in the first quarter of 2008, with few plans to continue into the rest of the year.

WR Hambrecht conducted a Vizu online market research study on March 26 to determine iPod and iPhone buying trends.

Results pointed to “not surprisingly, weak consumer buying trends” for those products, partly because many had already purchased them in the first calendar quarter of the year. Unless product prices drop or new functionality becomes available, the survey indicated that buying trends would likely decline into the second calendar quarter and remain slow throughout the year.

How Important Is Global Warming?

Whether it's at the top of your list, or scarcely a thought in your mind, you most likely have considered the importance of the global warming issue.  Are you concerned that the oceans will continue to rise and the increase in erratic weather will have a major effect on our species, or are you on the side that believes the increase of a degree or two just means longer summers and possibly less snow shoveling?

In a market research study, Vizu Answers gets a read on the current mindset of the population.  They ran a survey to the internet population asking for their views about the importance of the global warming issue.  An overwhelming majority (73.9%) held the belief that the issue was important or extremely important. 

If it is such an important issue, how bad is it, and when will we see the effects?  Vizu Answers also ran a poll to the same internet population concerning this very question.  Despite the fact that half of the respondents consider the issue to be extremely important, a solid 25% believe catastrophic effects of global warming will never take place.

For the full report, see: Vizu Answers Global Warming Report

U.S. Doing Enough to Stop Global Warming?

Vizu Answers ran a market research study that addressed the global warming issue.  In it, most people felt that it was a real issue that affects us right now.  The natural question to follow would be, "is the U.S. doing enough to mitigate global warming?"  The respondents (who were all polled online) believed that overall, the U.S. is not doing its part to lessen the effects.  This was only by a relatively small margin, however (54%).  Thirty nine percent of the voters believed that the U.S. is contributing enough of its resources to the cause, however this percentage may also include the voters who do not believe global warming is an issue at all, or that nothing can be done about it at this point.

For the full report, see: Vizu Answers Global Warming Report

Existance and Cause of Global Warming

Global Warming has become one of the most talked about topics in recent years.  A hot-button issue that divides political parties and neighbors alike.  What are people's opinions on this matter?  Does anyone consider this issue besides politicians and tree-huggers?

In a recent market research survey conducted by Vizu Answers from February 27 to March 3, 2007, the internet population was polled on their beliefs about the existence of global warming.

The results revealed that out of 710 responses, 66.5% of all respondents believe that global warming is, in fact, occurring, while 28 percent believe it is "probably not" or "sure[ly]" not occurring.

Of the respondents that believe global warming is a real phenomenon, the causes were much less clear in the minds of the voters.  One quarter believe global warming is mostly caused by human behavior, while another quarter believe it's a natural cycle in the earth's climate.  Still another quarter believe it is due to the combination of both of these factors.

For a full report of this study, go to: Vizu Answers Global Warming Report