Social Media Advertising Effectiveness Measurement

Scott Hoffman of Lotame interviews Vizu CEO, Dan Beltramo, regarding trends in social media advertising.  Topics include selling online brand advertising, measuring digital brand ad effectiveness and ROI, trends in social media, etc.  Additional social media interviews are available at Social Media Remix.

Listen in right here, right now...

Comments

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This is good. Although you may need to add more information.

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Can I give some social media examples as there is so much confusion out there?

Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.

Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), MouthShut.com yelp.com (product reviews), Youmeo (social network aggregation), Last.fm (personal music), YouTube (social networking and video sharing), Avatars United (social networking), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging), Open Diary (blogging), and other microblogs such as Jaiku.

Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

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