Market Research Daily

May the holidays lift your spirits and the brands you love

May The Holidays Lift Your Spirits and the Brands You Love

 

Measuring Online Video Advertising Effectivenes

Online video advertising is perhaps the brightest spot in the entire advertising universe right now.  It is being fueled by a lot of investment dollars as well as ad dollars which are migrating away from traditional media.

Soon curiosity about the platform and experimentation will not, however, be enough to continue to drive growth.  In order to for the growth in online advertising to sustain itself or accelerate, accountability and measurement will be crucial.  Big digital video innovators like MTV and smaller ones like Blip.tv will drive this change and will ultimately need to come together around a standard for online video ad measurement.

Dan Beltramo, CEO of Vizu Corporation, an online brand advertising measurement firm, discussed the state of online video ad measurement and where the industry needs to go with Andy Plesser of Beet.tv.

Social Media Advertising Effectiveness Measurement

Scott Hoffman of Lotame interviews Vizu CEO, Dan Beltramo, regarding trends in social media advertising.  Topics include selling online brand advertising, measuring digital brand ad effectiveness and ROI, trends in social media, etc.  Additional social media interviews are available at Social Media Remix.

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Pre-roll Online Video Advertsing Very Effective

Online video advertising will be one of the bright spots in an otherwise glum advertising market in 2009 because it works and shows measurable results.  While other forms of online advertising can also be very effective, video ads drive very strong brand lift relatively consistently.